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 The World of Film in Australia - on the Internet Updated Saturday June 16, 2018 

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CONTENT COMETH

Andrew L. Urban reports on how the world's film industry is no longer content with mere hype on the web; it wants content.

Newly opened Fox Studios in Sydney launched its Website (foxstudios.com.au) on May 15, catering for professionals and the public, symbolic of the growing acceptance of the internet as part of filmmaking business - globally.

Fox is not alone, of course; the majors have long operated websites as a promotional tool, but it is the general business community that is fast catching on to the web as not just hype but a source of real content, such as Moving Pictures's daily updated (and free) Cannes Coverage at its well established site (filmfestivals.com).

The internet is ideal for fast information processing

Moving Pictures maintains a year-round information resource at this site, focusing on festivals around the world; it acts as a natural extension to its print-based publishing. The Cannes coverage includes The Nick Roddick Interviews, updates, market information and more. It also covers events around the world, from the Oscars to the Paris Film Festival.

Other film trade publications (Variety, Hollywood Reporter) are also on-line, some free some at a fee; Australia has its own comprehensive, national, independent movie magazine on the net - you're reading it.

The power of the net is well understood by some..

The internet is ideal for fast information processing, but it is also a growing force in film marketing. The power of the net is well understood by some, as illustrated by the clumsily handled and ineffective squeeze on media when Fox and Paramount launched Titanic. In a misguided attempt to muzzle comment on the internet which may have proved negative and damaging in the lead up to the film's US and Australian launch (in which the Australian release actually preceded the US release by some 36 hours), the studios limited media access to the film. In terms of public relations it was a disaster, sending the wrong message: that the movie was not up to it. It also backfired as a tactic, with the damning Time magazine review (Titanic Dead in the Water) up on the net a week earlier - exactly what the studios wanted to avoid happening from somewhere like Australia.

Content, not hype, is the real issue

Content, not hype, is the real issue for the internet, and information processing. But for service providers, like Fox Studios, there is also the element of efficient sales information processing, with a run down on the full range of facilities and the other business that operate on the studio lot..

International filmmakers have already begun using the new Fox Studios site for forward planning, and chief executive Kim Williams says the site reflects the sophistication of today's film and television production. The studios' newly created new media department, Foxbyte, developed specialised internet software to accommodate the multi-task nature of the site.

NOTE: Last week we reported on the launch of Screen Network Australia, which is a single gateway for all Australian screen-related websites; Urban Cinefile proudly supplies content for the What's New section.

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Andrew L. Urban

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Fox Studios
Catering for professionals and the public: symbolic of the growing acceptance of the internet as part of filmmaking business - globally

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Screen Network Australia
A single gateway for all Australian screen-related websites

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