Newly opened Fox Studios in Sydney launched its Website
(foxstudios.com.au) on May 15, catering for professionals and the
public, symbolic of the growing acceptance of the internet as
part of filmmaking business - globally.
Fox is not alone, of course; the majors have long operated
websites as a promotional tool, but it is the general business
community that is fast catching on to the web as not just hype
but a source of real content, such as Moving Pictures's daily
updated (and free) Cannes Coverage at its well established site (filmfestivals.com).
The internet is ideal for
fast information processing
Moving Pictures maintains a year-round information resource at
this site, focusing on festivals around the world; it acts as a
natural extension to its print-based publishing. The Cannes
coverage includes The Nick Roddick Interviews, updates, market
information and more. It also covers events around the world,
from the Oscars to the Paris Film Festival.
Other film trade publications (Variety, Hollywood Reporter)
are also on-line, some free some at a fee; Australia has its own
comprehensive, national, independent movie magazine on the net -
you're reading it.
The power of the net is
well understood by some..
The internet is ideal for fast information processing, but it
is also a growing force in film marketing. The power of the net
is well understood by some, as illustrated by the clumsily
handled and ineffective squeeze on media when Fox and Paramount
launched Titanic. In a misguided attempt to muzzle comment on the
internet which may have proved negative and damaging in the lead
up to the film's US and Australian launch (in which the
Australian release actually preceded the US release by some 36
hours), the studios limited media access to the film. In terms of
public relations it was a disaster, sending the wrong message:
that the movie was not up to it. It also backfired as a tactic,
with the damning Time magazine review (Titanic Dead in the Water)
up on the net a week earlier - exactly what the studios wanted to
avoid happening from somewhere like Australia.
Content, not hype, is the
Content, not hype, is the real issue for the internet, and
information processing. But for service providers, like Fox
Studios, there is also the element of efficient sales information
processing, with a run down on the full range of facilities and
the other business that operate on the studio lot..
International filmmakers have already begun using the new Fox
Studios site for forward planning, and chief executive Kim
Williams says the site reflects the sophistication of today's
film and television production. The studios' newly created new
media department, Foxbyte, developed specialised internet
software to accommodate the multi-task nature of the site.
NOTE: Last week we reported on the launch of Screen Network
Australia, which is a single gateway for all Australian
screen-related websites; Urban Cinefile proudly supplies content
for the What's New section.