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The Top Reasons Australian Films Don't Release on Time
So, why does this happen in Australia? Here are a few reasons why films in Australia are always delayed in Australia.
1. Holiday timing.
If you check the world map, then you know that Australia and the US are very far apart. The exact distance is actually 15,175km. Thus they experience different holiday times. And we all know that the holidays will never be identical.
If you want to release a movie in Australia then the best time is during the holiday season. Honestly, it is very difficult to release a film in Australia outside the holidays. For instance, The Lego Movie movie is an Australian film. However, iiNet which is the internet provider announced that there would be a delay with the release of the movie. They made a decision to hold off the movie for a couple of months until the kids closed schools.
When you compare the release dates with a country like the US, on average the release dates in Australia are 29 days later after the US.
2. TV timing.
Again we look at the seasons. On most occasions, during summer not many people are likely to be watching TV. There are high chances you would be relaxing on the beach enjoying some good sun. As a result, high rated TV programs are unlikely to be released during this time.
When it is summer in the US, it is winter in Australia. Therefore if TV broadcast popular films during the same time as the US then they won't have much of an audience. This means that their advertising rates will be much smaller.
3. Cancellation crisis.
Have you ever watched one episode of a series then as you wait for the second one, the network decides to cancel it? Every year there are a bunch of new series which are shown in the US but only a few prove to be successful.
In Australia, most networks wait until some of the shows have run to know which ones are successful and worth watching. Although there are some films which actually flopped in the US but make it in Australia. However, this method of waiting out is still important to bring some balance in the movie industry.
Published January 3, 2019