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Ninja out: Gaming Megastar Moved from Twitch to Mixer: What Will Be the Consequences?

Tyler “Ninja” Blevins, a Fortnite superstar, has left Twitch and took his video game live streams to Mixer platform by Microsoft. This could lead to unpredictable consequences for the rapidly growing industry.

Blevins told about his move on Thursday. In such a way, he ended a fruitful and profitable collaboration with a live streaming corporation Twitch controlled by Amazon. In his interview to The Associated Press, Blevins expressed his respect for the opportunities he had acquired due to Twitch. As the next step of his career, he expects to exceed his limits and achieving bigger targets within the gaming industry. He considers the Mixer corporation as a source of building more connections with his community.

Blevins managed to earn millions due to broadcasting himself, as well as to play Fortnite and other video games on YouTube and Twitch. Today, his audience grew up to 14 million followers on Twitch. This platform hosted lots of fantastic esports moments, such as a Fortnite event on March 2018 with the participation of rappers Travis Scott and Drake, as well as JuJu Smith-Schuster, a football player. They turned the game into an exciting cultural phenomenon.

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First Stream Friday
On Friday, Blevins will have his first Mixer live stream. It will be held from Lollapalooza, a famous music festival which will continue four days in Chicago. For this event, Blevins publicly invited Kyle "Bugha" Giersdorf, the guy of 16 years old who managed to earn a fortune of $3 million in the Fortnite World Cup. Blevins affirmed he would not incite other players to leave their actual platforms. However, he suggested if more streamers followed him to Mixer, it could be a legitimate competitor in a gaming market.

"I wish that my friends make their own decisions about the platforms they want to play on," Blevins said. At the same time, he emphasized that he would welcome all players who would like to join him.

Launched in 2016, Mixer had no such a massive popularity as Twitch had. According to the Microsoft report, the platform has 10 million users every month during the last year, whereas the number of users at Twitch, which started operating in 2011, grew up to 100 million.

Among the most significant Mixer benefits, we should mention a high-quality interface, as well as their management of toxic customers. However, Blevins expects to communicate to users more interactively than it was before due to the Mixer's innovative tools. Collaborating with a Mixer platform, Blevins hopes to provide more live events and other non-streaming content.

How Did He Start his Career?
Blevins first appeared in the streaming community as a player of Halo eight years ago. He managed to get success with such games as PlayerUnknown's Battlegrounds and H1Z1. Then, one year ago, he became very popular as the face of Fortnite. Now, he is considered to be one of the most followed gamers on Twitch. Among his goals, he mentioned the idea to create a welcoming and fun community which should attract female players.

The current move to Mixer is one of several changes that Blevins made this year. His plans for the future include branching beyond the digital space. For this, he became an author of three books about streaming video games which should be published this year.

Published September 6, 2019

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